Samantha Russell has been named to Investment News’s “40 Under 40” and to wealthmanagement.com’s “10 to Watch” list for her work in creating dynamic websites and digital marketing strategies for Advisors. Our conversation about why digital marketing matters and how to measure return on investment moved me from being slightly skeptical to being excited to try some new things in Kingswood’s marketing strategy.
- How to leverage both business and personal messages most effectively across the different social media outlets
- Why it is important to engage on social media rather than simply post & wait for followers
- How you can gauge what the most effective digital medium is for your message
- How you should be measuring success in your digital marketing efforts